SKILLS
As noted in my intro, I’m a wildly fast learner with a solid methodology. My personality type requires me to always be developing new skills, so I hope to constantly be adding to this list. Here’s a sampling of muscles I’ve recently flexed, and some areas I’ve worked in:
STRATEGY
Creative Strategy | CONTENT STRATEGY | RESEARCH | TREND SPOTTING |
BRANDING & VOICE DEVELOPMENT | COLLECTING & AGGREGATING SURVEY DATA |
DATA ANALYSIS | TRANSITIONING VOICES | DEVELOPING KPIS
PROJECT MANAGEMENT & ADMIN
PROJECT MANAGEMENT | PRESENTATION DESIGN | EXPENSE MANAGEMENT |
ESTABLISHING NEW WORKFLOWS & CALENDARS | LIAISING BETWEEN TEAMs
WRITING & EDITORIAL
Editorial Writing | Editing | Copywriting | Ghostwriting |
Content Management Systems | SEO OPTIMIZATION & KEYWORD RESEARCH
PHOTO & VIDEO
ART DIRECTION | LIFESTYLE & PRODUCT PHOTOGRAPHY | SHORT FORM VIDEOGRAPHY | PHOTO SOURCING | SHOOT PLANNING & EXECUTION | PHOTO EDITING | VIDEO EDITING
SOCIAL
COMMUNITY MANAGEMENT | CALENDAR MANAGEMENT | REPACKAGING CONTENT | SHORT FORM COPY | GRAPHIC DESIGN | PINTEREST | INSTAGRAM | TWITTER | ANALYTICAL REPORTS
FINE ART
HAND LETTERING | DRAWING & ILLUSTRATION | PRINTMAKING | PAINTING
TECH & TOOLS
SQUARESPACE DESIGN | ADOBE CREATIVE SUITE | WORDPRESS | SQUARESPACE |
GOOGLE ANALYTICS | PROCREATE | PYTHON
EXAMPLE SERVICES
Strategy
brand & voice development
audience identification
audience analysis
brand positioning + messaging
competitive analysis
UX consultation
Art & CREATIVE Direction
consultation + coaching
photo shoot setup, logistics, and execution
branded photography
photo editing
Visual Identity
logo creation
Squarespace web design + setup
graphic design + illustration
social media templates
custom Instagram theme: filters, coloring, stickers
styling guides + manuals
Copywriting
blog setup
copy-editing
blog copy
social media copy
internal resources copy
newsletter copy
SOCIAL MANAGEMENT
content calendars + strategy
comprehensive analytics
content creation
platform scheduling + maintenance
community moderation
newsletter management
Lettering
digital lettering
print lettering
cloth banners for events + decor
wedding suites, invitations, mailing assets
custom fonts